The evolution of the Covid-19 virus and its uncertain economic impact make it difficult to formulate an appropriate economic policy response. Especially the purchasing power of consumers towards the offline market. With the implementation of social distancing policies, almost all activities are carried out online. Including online trading activities for daily basic needs. Features of online delivery applications such as Grab will have a huge impact, one of which is the ordering and delivery of “Grab-Food” food, as an intermediary between restaurants, drivers, and consumers. As a digital platform service, Grab is also driving Indonesia's economic growth. This evidence supports the importance of consuming Grab-Food as a food ordering mobile application in Indonesia during the pandemic.

However, only a few studies have analyzed the behavior of Indonesian consumers in adopting this technology due to the impact of the spread of Covid-19. This study believes that it is important to pay attention to the mapping of people's consumption patterns in terms of the Grab-Food application technology and its correlation to the impact of social distancing policies. The hypothesis model will be tested using linear correlation modeling with responses from 200 “Grab Food” consumers and “Grab Food” Merchant Partners collected by online and offline surveys.

Based on the results of the activities that have been carried out, it can be concluded that the variables that affect the purchasing power of consumers, namely a decrease in opinion, difficulty in getting drivers, difficulty taking orders with drivers, a decrease in the desire to order orders, people tend to cook themselves, and assume a lack of security in buying food via " GrabFood". Information was obtained that the impact of the COVID-19 pandemic tends to have an influence on the purchasing power of "Grab Food" customers in the Malang region. The optimal strategy is online promotion through social media and informing that the Grab App has implemented health protocols.