Open Conference Systems, 1st International Youth Conference on Engineering Innovation

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Design Of Motion Graphic Video As IDN Times Online Promotion Media To Increase Brand Awareness “Voice Of Millennial”
Rikha Khunaifah Mastutik, Titi Ayu Pawestri, Wuri Cahya Handaru

Last modified: 2021-11-21

Abstract


Abstract. Social media has become an important part of society and in various aspect. From here, the role of the Design Industry is very much needed. Motion graphic includes a form of design communication that combines several elements such as text, graphics, audio, sound, animation or video to create the illusion that has dimensions of space and time. Currently, motion graphics are getting more attention from public as the opening of a new era in reading a visual. Representation of ideas and information with motion graphics, makes it easier for our brain to process complex information and able to increase the attention (engagement) of the audience and indirectly affect the brand awareness (brand awareness) of consumers towards the brand in question


References


Keywords: Motion Graphic, Promotion Media, Brand Awareness

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