The Development of creative industries in Indonesia, especially Malang City is increasing rapidly. The creative industry is an industry that relies on the output of a skill, talent and creativity that has the potential to increase welfare, added value and quality of life. There is a lot of industrial potential that develops in Malang City, so the need for space to support the development of creative industries is also needed. So Searah Ruma is here as an educational forum or makerspace for creative industry players. In this study, the authors designed the visual identity of Searah Ruma in accordance with its vision, mission and characteristics to introduce and convey ann imagery of Searah Ruma.